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ETTING people to interact with your website is the equivalent of striking up a casual conversation with someone who has walked onto your lot. |
| Again, think like a customer: Car salespeople are intimidating, especially for a customer who doesn't know which vehicle he wants and how much he wants to pay. Done correctly, a website reassures the customer that he is in control. He doesn't have to talk to a salesperson until he's ready, until he feels prepared. |
| In retail auto marketing, the hard-sell approach works on TV and radio. Star bursts and flaming price-tags work in newspaper ads. But the genius of Internet marketing is that your "ad" can present itself as an informational resource. Optimizing for search engines means that shoppers will find you based on their own research. And, if your website will let them, they themselves make you a partner in their decision-making process. |
| Our websites have any number of interactive elements — Get-A-Quote forms, regular credit apps, 2nd chance (or sub-prime) credit applications, e-mail forms that allow customers to ask a question, inquire about availability, or request a search for a specific vehicle. In addition, we can also equip your site with a pop-up lead generation system that people fill out for special Internet pricing, a specified cash discount or a non-monetary bonus like free oil changes for a year, window tinting, etc. |
| To see how our sites use interactive features, click on the Sample Sites button above. |
